Some firms conducting theatre testing also insert the commercial into actual TV programs in certain test markets. This is called:
A) tracking
B) readability tests
C) concept tests
D) on-air tests
Correct Answer:
Verified
Q19: Commercials and print ads are posttested to:
A)
Q20: From a decision-making point of view, research
Q21: A live-action rough:
A) uses the live motion
Q22: Which of the following questions is more
Q23: One of the measures included in in-studio
Q25: Subaru wishes to conduct pretest research to
Q26: The disadvantages of a_ are that
Q27: s a readability test which examines the
Q28: The use of pupillometrics has waned over
Q29: The primary measure used in on-air testing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents