Presenting the strongest arguments at the beginning of the commercial message assumes a________ is operating.

Name: Presenting the strongest arguments at the beginning of the commercial message assumes a________ is operating.
Brand: Quizplus
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Question

Presenting the strongest arguments at the beginning of the commercial message assumes a________  is operating.

Quizplus · Accepted Answer

The primacy effect assumes that the audience is more likely to remember the information presented first, making it the strongest argument. Therefore, presenting the strongest arguments at the beginning of the commercial message assumes the primacy effect is operating.

Presenting the Strongest Arguments at the Beginning of the Commercial