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Recent Television Commercials for Buckley's Mixture Invited Consumers to "Show

Question 42

Multiple Choice

Recent television commercials for Buckley's Mixture invited consumers to "show us your Buckley's face". Their contorted expressions conveyed the idea that Buckley's tasted awful, with the implied suggestion that it was effective against coughs. This is an
Example of a(n) :


A) one-sided message
B) two-sided message
C) open-ended message
D) nonverbal appeal

Correct Answer:

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