headlines may be risky if the headline is not strong enough to get the reader to read the body copy.
A) Straight-sell
B) Indirect
C) Direct
D) Rational
Correct Answer:
Verified
Q42: Recent television commercials for Buckley's Mixture invited
Q43: Common types of _ headlines include those
Q44: Which of the following is a basic
Q45: Research has shown that the first thing
Q46: A one-sided message can be effective when:
A)
Q48: A study showed that the use of
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
Q51: The function of a headline in a
Q52: A special type of two-sided message is
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