Research has shown that the first thing people look at in a print ad is the:

Question

Quizplus · Accepted Answer

The headline is the first thing people look at in a print ad because it captures their attention and quickly communicates the main message of the advertisement. The visuals and body copy are important as well, but the headline is crucial for grabbing the reader's attention. The illustration may also be important, but it is not guaranteed to be present in every print ad.

Research Has Shown That the First Thing People Look at in a Print