When a target audience already holds a favourable opinion on a topic or issue a(n) ________ is most effective.

Question

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When the target audience already has a favorable opinion, a one-sided message is most effective. This message only presents arguments in support of the topic and avoids acknowledging any opposing viewpoints. This approach reinforces the audience's existing beliefs and reinforces their positive attitudes toward the topic. Nonverbal appeals, two-sided messages, and open-ended messages are better suited for situations where the audience is less certain or has opposing opinions on the topic.

When a Target Audience Already Holds a Favourable Opinion on a Topic