The function of a headline in a print ad is to do all of the following EXCEPT:
A) lead readers to click on the link to the brand's website
B) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
C) put forth the main theme, appeal, or proposition of the ad in a few words
D) attract readers' attention
Correct Answer:
Verified
Q46: A one-sided message can be effective when:
A)
Q47: headlines may be risky if the headline
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Q50: Which of the following statements describes a
Q52: A special type of two-sided message is
Q53: is the words in the leading position
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Q56: Drawing a _ _ in the
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