Many advertising experts consider that the most important part of a print ad is the:
A) headline
B) layout
C) body copy
D) illustration
Correct Answer:
Verified
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
Q51: The function of a headline in a
Q52: A special type of two-sided message is
Q53: is the words in the leading position
Q55: A print ad for Titleist golf balls
Q56: Drawing a _ _ in the
Q57: are the print ad components that are
Q58: When an advertiser has something important or
Q59: The visual portion of an advertisement may
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