Advertising appeals that focus on the consumer's practical, functional or utilitarian needs and emphasize product features and benefits are known as ________ appeals.

Question

Quizplus · Accepted Answer

Rational appeals focus on the practical, functional, or utilitarian needs of the consumer, such as the product's features and benefits. These appeals are based on logic and reason, presenting facts and information that demonstrate the product's value and usefulness to the consumer.

Advertising Appeals That Focus on the Consumer's Practical, Functional or Utilitarian