Advertising appeals that relate to the consumers' social and/or psychological needs for purchasing a product or service are known as________ appeals.

Question

Advertising appeals that relate to the consumers' social and/or psychological needs for purchasing a product or service are known as________  appeals.

Quizplus · Accepted Answer

Emotional appeals appeal to the consumers' social and/or psychological needs, such as the need for love, safety, security, self-esteem, or status. They aim to create a positive emotional association with the product or service in the consumer's mind, rather than providing purely rational or informational reasons for buying it. Examples of emotional appeals include fear, humor, sex, nostalgia, pity, pride, or happiness.

Advertising Appeals That Relate to the Consumers' Social And/or Psychological