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Which of the Following Statements About Feature Appeals Is True

Question 70

Multiple Choice

Which of the following statements about feature appeals is true?


A) Feature appeals are rarely used for technical and high-involvement products.
B) Feature appeals can be used for advertising a product but not a service.
C) Feature appeals focus on consumers' affective responses rather than on product attributes or benefits to the consumer.
D) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.

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