Which of the following statements about feature appeals is true?
A) Feature appeals are rarely used for technical and high-involvement products.
B) Feature appeals can be used for advertising a product but not a service.
C) Feature appeals focus on consumers' affective responses rather than on product attributes or benefits to the consumer.
D) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
Correct Answer:
Verified
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