The market position diagram is also called a(n) __________.

Name: The market position diagram is also called a(n) __________.
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Quizplus · Accepted Answer

A market position diagram is also known as a perceptual map. It is a visual representation of how consumers view and differentiate brands based on their perceived attributes and features. The map is created using survey data and helps businesses understand their position in the market relative to their competitors. Therefore, option C, perceptual map is the best choice.

The Market Position Diagram Is Also Called A(n) __________