A(n) __________ positioning strategy is possible when the brand can claim and deliver on the most salient benefits.
A) central brand
B) brand name
C) end benefit
D) product category
Correct Answer:
Verified
Q20: The market position diagram is also called
Q21: With its go anywhere for $69 ad
Q22: The Florida Orange Juice Commission's advertising campaign
Q23: Brand awareness, purchase intention, changes in consumer
Q24: Apple Computers positioned itself as user friendly
Q26: New Balance, which advertises that their shoes
Q27: Via Rail is in competition with the
Q28: The decisions within the brand positioning strategy
Q29: Cheerios ran competitive ads that suggested people
Q30: Shoppers Drug Mart positions its Life Brand
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