Apple Computers positioned itself as user friendly and thus gained an advantage over IBM. Apple used positioning by:
A) product user
B) brand name
C) end benefit
D) cultural symbols
Correct Answer:
Verified
Q19: While developing its market positioning strategy:
A) the
Q20: The market position diagram is also called
Q21: With its go anywhere for $69 ad
Q22: The Florida Orange Juice Commission's advertising campaign
Q23: Brand awareness, purchase intention, changes in consumer
Q25: A(n) _ positioning strategy is possible when
Q26: New Balance, which advertises that their shoes
Q27: Via Rail is in competition with the
Q28: The decisions within the brand positioning strategy
Q29: Cheerios ran competitive ads that suggested people
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