The decisions within the brand positioning strategy are based on market definition, differential advantage, target audience brand attitude, and:

Name: The decisions within the brand positioning strategy are based on market definition, differential advantage, target audience brand attitude, and:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer purchase motive is a key factor in brand positioning as it helps in understanding why consumers choose a particular brand over others, which is crucial for differentiating the brand in the market.

The Decisions Within the Brand Positioning Strategy Are Based on Market