The headline on the ad for Broilmaster Grill read, "The Most Durable Grill Known to Man." Broilmaster is using a positioning strategy based on:

Name: The headline on the ad for Broilmaster Grill read, "The Most Durable Grill Known to Man." Broilmaster is using a positioning strategy based on:
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Broilmaster is positioning its grill based on the end benefit of durability, suggesting that its primary advantage or selling point is its long-lasting quality.

The Headline on the Ad for Broilmaster Grill Read, "The