Gatorade's new G Series moved the brand from a hydration platform to a sports nutrition brand for serious athletes. This repositioning essentially expanded on their current brand benefit positioning into a _________positioning strategy.
A) brand attitude
B) brand name
C) user
D) product category
Correct Answer:
Verified
Q31: The headline on the ad for Broilmaster
Q32: With end benefit positioning, marketers make a
Q33: Walmart has been very effective in positioning
Q34: Which of the following is NOT an
Q35: Multiattribute models are used to gauge consumer
Q37: A&W's advertising focuses on their use of
Q38: DC Shoes emphasized the fact that their
Q39: Black & Decker introduced its Snakelight as
Q40: A(n)_ _ positioning strategy occurs where the
Q41: Hellmann's "Real Food Movement" emphasized the fact
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents