A(n) _________ _ positioning strategy occurs where the individual is motivated for social or individual reasons, and the ads emphasize how good the consumer feels while using the brand.
A) user
B) product category
C) end benefit
D) central brand
Correct Answer:
Verified
Q35: Multiattribute models are used to gauge consumer
Q36: Gatorade's new G Series moved the brand
Q37: A&W's advertising focuses on their use of
Q38: DC Shoes emphasized the fact that their
Q39: Black & Decker introduced its Snakelight as
Q41: Hellmann's "Real Food Movement" emphasized the fact
Q42: Marketers will sometimes focus on additional brand
Q43: motives are based on the product providing
Q44: Informational motives are:
A) based on non-users' states
B)
Q45: Ingrained brand attitudes and consumer familiarity with
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