A&W's advertising focuses on their use of 100% beef raised without hormones or steroids in their hamburgers, a fact that seems to resonate positively with consumers.
A&W are using a __________ _ positioning strategy.

Question

Quizplus · Accepted Answer

A&W's advertising is highlighting the benefit of their product, which is the use of 100% beef raised without hormones or steroids in their hamburgers. This is an example of a brand benefit positioning strategy.

A&W's Advertising Focuses on Their Use of 100% Beef Raised