Which of the following is NOT an example of a base for implementing a positioning strategy?
A) product category
B) brand name
C) usage situation
D) distribution intensity
Correct Answer:
Verified
Q29: Cheerios ran competitive ads that suggested people
Q30: Shoppers Drug Mart positions its Life Brand
Q31: The headline on the ad for Broilmaster
Q32: With end benefit positioning, marketers make a
Q33: Walmart has been very effective in positioning
Q35: Multiattribute models are used to gauge consumer
Q36: Gatorade's new G Series moved the brand
Q37: A&W's advertising focuses on their use of
Q38: DC Shoes emphasized the fact that their
Q39: Black & Decker introduced its Snakelight as
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