Multiattribute models are used to gauge consumer attitudes toward a brand and the importance of the brand's __________ to the consumer's purchase decision.

Question

Quizplus · Accepted Answer

Multiattribute models are used to measure consumer attitudes toward a brand based on its various attributes or benefits. It helps companies understand what attributes consumers value the most and how it influences their purchase decision. The other answer choices are not directly related to multiattribute models.

Multiattribute Models Are Used to Gauge Consumer Attitudes Toward a Brand