With end benefit positioning, marketers make a direct link between a particular brand attribute and the consumer's:

Question

Quizplus · Accepted Answer

End benefit positioning focuses on directly linking a brand attribute to the derived benefit that the consumer will receive from using the product. The goal is to show how the brand attribute will ultimately satisfy the consumer's needs or wants. Therefore, the correct answer is A - derived benefit.

With End Benefit Positioning, Marketers Make a Direct Link Between