motives are based on the product providing a positive experience via one of the five senses.

Question

Quizplus · Accepted Answer

Sensory gratification refers to the pleasure or satisfaction that one experiences through the five senses (sight, sound, touch, taste, and smell). Consumers may be motivated to purchase a product based on the sensory experience it provides. For example, a consumer may purchase a scented candle because they enjoy the smell, or they may purchase a high-quality sound system because they enjoy listening to music at a high volume.

Motives Are Based on the Product Providing a Positive Experience