When consumers do not strongly believe that the brand possesses a particular important attribute, the market will attempt to:

Question

Quizplus · Accepted Answer

When consumers do not strongly believe that the brand possesses a particular important attribute, the market will attempt to influence attribute beliefs. This means that the market will try to convince consumers that the brand does possess the attribute in question, thus strengthening the consumers' belief in the brand's ability to meet their needs.

When Consumers Do Not Strongly Believe That the Brand Possesses