Hellmann's used the healthy positioning of its "Real Food Movement" campaign to partition the market according to:

Question

Quizplus · Accepted Answer

Hellmann's "Real Food Movement" campaign focused on the end benefit of consuming real, wholesome foods, thus positioning its products based on the health benefits they offer to consumers. This strategy segments the market by highlighting the end benefit of using their products, which is healthier eating.

Hellmann's Used the Healthy Positioning of Its "Real Food Movement