Ingrained brand attitudes and consumer familiarity with the market structure makes ________ difficult to achieve.

Question

Quizplus · Accepted Answer

Ingrained brand attitudes and consumer familiarity with the market structure make it challenging for marketers to successfully reposition a brand, as consumers have already formed fixed beliefs and associations with the brand. Response evaluation, sensory gratification, and perception monitoring are not directly related to brand repositioning.

Ingrained Brand Attitudes and Consumer Familiarity with the Market Structure