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Each of the Following Scenarios Is an Example of Repositioning

Question 60

Multiple Choice

Each of the following scenarios is an example of repositioning EXCEPT:


A) Tetley tea began associating its flavours to different moods a consumer might have prior to consumption.
B) Subaru Outback reversed sales declines by suggesting that consumers deserved to be outdoors more.
C) Mercedes-Benz capitalizes on precision German engineering.
D) Molson re-introduced its Canadian Light brand as Canadian 67, to focus on the caloric content of the beer.

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