In light of consumers' beliefs that all banks were pretty much the same, Scotiabank repositioned itself on the basis of enhanced financial services. After building loyalty among its own customers, it used the phrase "You're richer than you think" to
Differentiate itself from other banks and connect with:

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The Answer of In light of consumers' beliefs that all banks were pretty much the same, Scotiabank repositioned itself on the basis of enhanced financial services. After building loyalty among its own customers, it used the phrase "You're richer than you think" to
Differentiate itself from other banks and connect with:

In Light of Consumers' Beliefs That All Banks Were Pretty