When Philadelphia cream cheese educated consumers on how to cook with the product, it partitioned the market according to:

Question

Quizplus · Accepted Answer

By educating consumers on how to cook with the product, Philadelphia cream cheese targeted a specific usage situation, which is a way of segmenting the market. This approach was aimed at encouraging consumers to use the product beyond just spreading it on bagels, for example, by incorporating it into recipes for dips, frosting, and cheesecake.

When Philadelphia Cream Cheese Educated Consumers on How to Cook