is likely to occur when a point-of-purchase display for OPI nail polish is teamed with a life-size portrait of Katy Perry, a woman many admire and want to emulate.
A) Psychological conditioning
B) Cognitive conditioning
C) Classical conditioning
D) Affective modelling

Question

Quizplus · Accepted Answer

Classical conditioning occurs when a neutral stimulus (the point-of-purchase display) is paired with a stimulus that naturally evokes a response (the admiration and desire to emulate Katy Perry), leading to an association between the product and the positive feelings towards the celebrity.

Is Likely to Occur When a Point-Of-Purchase Display for OPI