The four communication effects for the target audience summarized in the Rossiter and Percy perspective are category need, brand awareness, brand attitude, and __________.
A) brand purchase intention
B) brand significance
C) brand recognition
D) brand value

Question

Quizplus · Accepted Answer

The fourth communication effect in the Rossiter and Percy perspective is brand purchase intention, which refers to the degree to which the target audience is motivated and willing to purchase the brand.

The Four Communication Effects for the Target Audience Summarized in the Rossiter