is defined as a consumer's desire for a product category independent of the particular brand.
A) Category demand
B) Alternative evaluation
C) Primary demand
D) Competitive interest

Question

Quizplus · Accepted Answer

Primary demand refers to the desire for a product category as a whole, rather than for a specific brand within that category. It focuses on increasing demand for the entire category rather than just one product or brand.

Is Defined as a Consumer's Desire for a Product Category