involves the target audience's overall evaluation of the brand in relation to its ability to satisfy the reason why they want it.
A) Brand significance
B) Brand attitude
C) Brand value
D) Brand preference

Question

Quizplus · Accepted Answer

Brand attitude refers to the target audience's overall evaluation and perception of the brand. It reflects their emotional and behavioral response towards the brand in relation to its ability to fulfill their needs or wants. This evaluation can be positive, negative or neutral.

Involves the Target Audience's Overall Evaluation of the Brand in Relation