When considering the implications of social media on the traditional communication model (source, message, channel, receiver, feedback), which of the following is true?
A) It is very difficult to obtain meaningful feedback from a message delivered through social media.
B) The model needs to be reconsidered, as social media is a two-way channel of communication.
C) The planning model still applies. The source of the brand message in this case is another consumer rather than the promotional manager.
D) User-generated content is not considered as a brand message, and therefore the model does not apply.

Question

Quizplus · Accepted Answer

The Answer of When considering the implications of social media on the traditional communication model (source, message, channel, receiver, feedback), which of the following is true?
A) It is very difficult to obtain meaningful feedback from a message delivered through social media.
B) The model needs to be reconsidered, as social media is a two-way channel of communication.
C) The planning model still applies. The source of the brand message in this case is another consumer rather than the promotional manager.
D) User-generated content is not considered as a brand message, and therefore the model does not apply.

When Considering the Implications of Social Media on the Traditional