Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes. This strategy is focused to reach consumers at which stage of the consumer decision making process?
A) Need recognition
B) Alternative evaluation
C) Purchase
D) Internal search

Question

Quizplus · Accepted Answer

The indicator toothbrush is aimed at reminding consumers when to replace their old worn brushes, indicating a product for the need recognition stage of the consumer decision-making process.

Oral B Markets an Indicator Toothbrush That Reminds Consumers When