Lower level needs such as hunger and thirst are important to marketers because these needs:
A) offer marketers a basis for differentiating their products
B) are the hardest to satisfy
C) are the source for most market development strategies
D) are an ongoing source of motivation for most consumer purchase behaviour

Question

Quizplus · Accepted Answer

Lower level needs such as hunger and thirst are fundamental and ongoing, making them a continuous source of motivation for consumer purchase behavior. These needs are basic and recur regularly, driving consumers to seek products that can satisfy them.

Lower Level Needs Such as Hunger and Thirst Are Important