The headline for the Allstate Flood Insurance program ad reads, "There's a chance of flooding in your area. Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ________needs as defined by Maslow's hierarchy.
A) physiological
B) social
C) safety
D) esteem
Correct Answer:
Verified
Q7: is the stage of the consumer decision
Q8: The level of need which a particular
Q9: An external information search might include each
Q10: are factors that compel or drive a
Q11: Lower level needs such as hunger and
Q13: The consumer decision- making process is not
Q14: Need recognition is caused by a difference
Q15: After determining the need for a product,
Q16: A _is a felt need that is
Q17: Consumer behaviour is defined as:
A) the act
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