Need recognition is caused by a difference between the consumer's _________.
A) attitudes and responses
B) view of the world and their place in it
C) ideal state and actual state
D) past and current consumption patterns

Question

Quizplus · Accepted Answer

Need recognition occurs when there is a perceived discrepancy between a consumer's ideal state (what they want) and their actual state (what they have or experience currently). This discrepancy can then lead to a motivation to take action to reduce this gap, which can lead to a buying decision. Attitudes and responses, view of the world, and past consumption patterns may influence need recognition, but the primary cause is the perceived discrepancy between ideal and actual states.

Need Recognition Is Caused by a Difference Between the Consumer's