After determining the need for a product, the next stage in the consumer decision- making process is:
A) information search
B) alternative evaluation
C) motivation to purchase
D) attitude formation

Question

Quizplus · Accepted Answer

After determining the need for a product, the next stage in the consumer decision-making process is to gather information about available options before making a decision. This is known as the information search stage.

After Determining the Need for a Product, the Next Stage