Steven rides his bicycle everywhere. It is his sole method of transportation, so he does everything necessary to keep it in top running condition. When the chain started to slip a little, he knew that the bike needed to be taken in for servicing at his local bike shop. At this point, Steven was in the___________ stage of the consumer decision-making process.
A) postpurchase evaluation
B) need recognition
C) internal search
D) external search

Question

Quizplus · Accepted Answer

Steven recognized the need for servicing his bike, which puts him in the need recognition stage of the consumer decision-making process. The other options do not fit the situation described.

Steven Rides His Bicycle Everywhere