Every afternoon at about 3 o'clock, Neil buys a cold drink. He either buys a Coca-Cola, a Mountain Dew, or a Minute Maid lemonade. He will not buy any other brand or type of soft drink because the three drinks make up his:
A) subliminal choices
B) evoked set
C) decision criteria
D) brand attribution list

Question

Quizplus · Accepted Answer

Neil's buying behavior is characterized by an evoked set, as he limits his options to three specific types of soft drinks. These three brands have been evoked in his mind as the only acceptable choices for his daily purchase.

Every Afternoon at About 3 O'clock, Neil Buys a Cold