___________refer to specific events or outcomes that consumers experience when a product or service is purchased and/or consumed.
A) Consequences
B) Evaluative criteria
C) Attribute assignments
D) Dissonance motives

Question

Quizplus · Accepted Answer

Consequences refer to the specific events or outcomes that consumers experience when they purchase and consume a product or service. These can include both positive and negative effects, such as satisfaction, delight, disappointment, or dissatisfaction. Evaluative criteria are the standards or benchmarks that consumers use to evaluate products and services, while attribute assignments are the specific features or characteristics that consumers use to describe a product or service. Dissonance motives refer to the discomfort or uncertainty that consumers may feel after making a purchase, particularly if they have chosen between several similar options. Therefore, the best choice is A) Consequences.

___________Refer to Specific Events or Outcomes That Consumers Experience When