are factors that compel or drive a consumer to take a particular action.
A) Impulses
B) Motives
C) Temptations
D) Wants

Question

Quizplus · Accepted Answer

Motives are underlying psychological reasons or needs that drive a consumer to take a particular action. Impulses and temptations are more short-term and immediate influences on behavior, while wants are desires for certain products or services but may not necessarily drive action.

Are Factors That Compel or Drive a Consumer to Take