The consumer decision- making process is not always linear like the arrows suggest. Each of the following statements adds to this argument that EXCEPT:
A) Consumers may backtrack to a previous stage as information is acquired.
B) The process is more continuous, as postpurchase evaluation may lead to prepurchase anticipation at some point in the future.
C) The process is actually a meandering journey, with consumers going from store-to-store to get the best deals.
D) Mobile technology allows consumers to experience all stages anywhere at any time.

Question

Quizplus · Accepted Answer

Option C suggests that the consumer decision-making process may involve going from store-to-store to get the best deals, which is not directly related to the linearity or non-linearity of the process. The other options (A, B, and D) all support the argument that the process is not always linear and may involve backtracking, continuity, or flexibility with technology.

The Consumer Decision- Making Process Is Not Always Linear Like