Joe Fresh moved its creativity in-house from an agency in order to:
A) provide full service at a lower cost
B) better understand how advertising works
C) employ creatives from Target, who might have expertise in the U.S. market
D) encourage its staff to think about the brand
Correct Answer:
Verified
Q15: Lack of sufficient internal expertise and personnel
Q16: Target's internal creative department handles the design
Q17: Which of the following statements about advertising
Q18: International multiservice agencies were formed by mergers
Q19: The agency person who is the focal
Q21: Since most of the client's ad budget
Q22: Setting the creative philosophy of the agency
Q23: The function of gathering, analyzing, and interpreting
Q24: Advertising ideas and concepts are derived from
Q25: The _department coordinates all phases of production
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