Which of the following statements about advertising agencies is true?
A) Agencies must be used since companies do not have the capabilities of developing their own advertising.
B) Most large, national advertisers use in-house agencies.
C) Most large agencies offer only creative services to their clients.
D) Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area.
Correct Answer:
Verified
Q12: Companies who use a combination of in-house
Q13: Which of the following best describes an
Q14: A major reason why some companies choose
Q15: Lack of sufficient internal expertise and personnel
Q16: Target's internal creative department handles the design
Q18: International multiservice agencies were formed by mergers
Q19: The agency person who is the focal
Q20: Joe Fresh moved its creativity in-house from
Q21: Since most of the client's ad budget
Q22: Setting the creative philosophy of the agency
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