A major reason why some companies choose to use an in-house agency is to:
A) reduce advertising and promotions costs
B) better understand how advertising works
C) maintain creative freshness
D) win advertising awards that will enhance the image of their brands
Correct Answer:
Verified
Q9: Which type of ad agency is most
Q10: Which of the following is assigned to
Q11: An advertising agency that is set up,
Q12: Companies who use a combination of in-house
Q13: Which of the following best describes an
Q15: Lack of sufficient internal expertise and personnel
Q16: Target's internal creative department handles the design
Q17: Which of the following statements about advertising
Q18: International multiservice agencies were formed by mergers
Q19: The agency person who is the focal
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