Companies who use a combination of in-house and outside agencies tend to use the external firms mostly for:

Question

Quizplus · Accepted Answer

Companies tend to use external agencies for creative and media services as they bring fresh perspectives and expertise to the table, while in-house teams tend to handle more routine tasks like weekly circulars and direct mail pieces. Sales presentations can go either way, depending on the company's preferences and the specific expertise of their internal and external teams.

Companies Who Use a Combination of In-House and Outside Agencies