An advertising agency that is set up, owned, and operated by the advertiser is called a(n) :
A) full-service agency
B) in-house agency
C) centralized system
D) client management firm
Correct Answer:
Verified
Q6: The _is responsible for understanding the advertiser's
Q7: An ad agency that offers its clients
Q8: A full-service agency offers its clients all
Q9: Which type of ad agency is most
Q10: Which of the following is assigned to
Q12: Companies who use a combination of in-house
Q13: Which of the following best describes an
Q14: A major reason why some companies choose
Q15: Lack of sufficient internal expertise and personnel
Q16: Target's internal creative department handles the design
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