The __________is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.

Question

Quizplus · Accepted Answer

The account executive is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel. The marketing specialist focuses on developing marketing strategies and plans, the media specialist focuses on selecting the appropriate media channels to reach the target audience, and the copywriter creates the written content for advertising materials.

The __________Is Responsible for Understanding the Advertiser's Marketing and Promotional